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Free eBook on Small Business Marketing

December 12 2016

The BVEDA got an eBook today that might interest you.

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Are you looking in the right place?

How often as a business owner have you tried to hire a young professional only to have them leave because of personal reasons?  Often, “personal reasons” means “I’m bored living in a small town when I am used to the big city.”  Every professional/technical business owner has experienced this.  I’d venture to guess that every dentist office, software company, law, engineering, and accounting firm in the Bulkley Valley have experienced the loss of a young employee due to “personal reasons.”  Perhaps the problem lies in not who you find but where you look.
Obviously the lifestyle is what keeps most everyone in the Bulkley Valley.  The mountains and the rivers keep us here.  The whole idea of spending your work hours (inside all day) the same way as your leisure time is outrageous to a lot of people when you have all of this at your doorstep. 
So instead of posting an opening to one of 10 dental schools, 18 law schools, or dozens of engineering programs across the country, why not try the various outdoors clubs these schools each have?  Every single post-secondary institution has some sort of outdoors club.  Certainly any school that has a law or dental program has one.  UVic, UBC, Simon Fraser, U of Alberta all have clubs with hundreds, if not thousands of members and past members.  Now is that a guarantee that you’ll find the perfect fit for your business?  No.  Is the good chance that a member of this club would enjoy living here?  Yes.  Businesses should stop looking for a professional who likes the outdoors and look for an outdoorsman who is a professional.

 

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